Join the companies using Addingwell
Why Google Tag Manager Server-Side?
The natural evolution for your tagging
Which benefits to running a Google Tag Manager container on a server-side instead of running the tracking scripts directly from the browser?
Keep your cookies clear of ITP's
- With first-party cookies from your subdomain, your cookies are safe from ITP's. Don't get to know each visitor only seven days!
See all your visitors
- Millions of people use browser plugins to block scripts. With server-side tagging, you bypass ad blockers, so you get the full picture of who's visiting your site without invading anyone's privacy.
- Fewer measurement tags in a website or app mean less code to run client-side. That means a lot of benefits like increased conversion rates, page views, search engine rankings.
- Visitor data is better protected by collecting and distributing data in a customer-managed server-side environment. Data is sent to a tagging server, where it is then processed and routed by other tags.
All the tools you need to make managing your tagging server a breeze
- We build for you several servers from all over the world and execute on the place closest to the person visiting your site.
Easy setup / no maintenance
- No coding is needed! Just set up GTM Server in minutes, and we take care of opening and managing the servers.
- We share our uptime statistics and response time just on your dashboard page.
- Industry-leading response time. Up to 10x faster than other providers.
- Use the sandbox plan to discover the product, its features and measure your requests' consumption.
- Email, live chat, and phone support from humans who understand the complexities of tagging.
Everything you love about GTM server-side...
None of the things you hate
With Addingwell, take advantage of everything Google Tag Manager server-side offers without worrying about everything you hate.
What you love about GTM server-side
An improved web-performance
- Fewer measurement tags in a website or app mean less code to run client-side.
Keep Cookies unaffected by Safari ITPs.
- Keep making informed decisions on your marketing spend by staying on top of your Safari users.
- Visitor data is better protected by collecting and distributing data in a customer-managed server-side environment.
- Get the most out of your social ads with the Facebook conversions API. Increase ROAS easily.
What you like not so much, we do for you
To design server architecture
- Think to the best architecture, during a specific period like Black Friday could be difficult. With autoscaling on Addingwell, it's safe and automatic!
To create an IT ticket
- Your IT team is full of time. Server-Side Tagging is an important topic but it's not the only one. With our NoCode implementation, you can do it yourself or ask for our support!
- Server-Side Tagging is a super cool technology, but it needs to be monitored. We create for you a real-time uptime checking.
Be uncertain of the cost.
- Cloud services are excellent, but the overall price tag could end up being higher than you expected. At Addingwell, pricing is simple and predictable.