Policy on cookies
on the Addingwell.com website
Last update: January 2026
The purpose of this policy is to explain to visitors to the www.addingwell.com website what a cookie is and what categories of cookies are placed on their browser when they visit the Addingwell by Didomi website.
Detailed information is provided in our Consent Management Platform (CMP), where you can easily express your specific choices.
In this policy, the terms “we,” “our,” or “us” refer to the company Addingwell SAS, located at 165 AVENUE DE BRETAGNE, 59000 LILLE.
What is a cookie?
A cookie is a type of tracker, a small text file stored by a server in the terminal (computer, smartphone, etc.) of a user and associated with a web domain. This file is automatically sent back during subsequent contacts with the same domain. In other words, it is a small file that is automatically saved on the user's browser by the website visited.
Cookies allow Addingwell and its partners to collect certain personal data about users and/or certain information about their preferences and their terminal (computer, smartphone, tablet, etc.).
The rules applicable to cookies
In accordance with the French Data Protection Act (Loi Informatique et Libertés) [1], the prior consent of users must be obtained before allowing the storage of information on their terminals or access to information already stored on them. In other words, the consent of users must be obtained prior to the deposit and storage of cookies or other tracers on their browser. This rule applies to all cookies, except for those that are strictly necessary for the provision of the service requested by the user or that enable or facilitate communication by electronic means. In these cases, prior consent is not required.For example, cookies that save the choice of language used by the user on a website or cookies that collect and store the user's choices regarding the deposit of cookies are exempt from consent. Other cookies may be exempt from consent subject to compliance with certain conditions. These are audience measurement cookies that make it possible, for example, to measure the technical performance of the site, to detect navigation problems, to optimize the technical performance or ergonomics of the site, to estimate the power of the servers required or to analyze the content consulted.
The categories of cookies used and their purposes
A cookie can be classified according to its lifetime, the domain to which it belongs and its purpose.
The cookies likely to be deposited on the user's browser during his visit to the Addingwell website may have a different lifespan, so they may be:
- Session cookies: as the name suggests, these cookies are temporary, meaning that they are deleted as soon as the user closes the browser,
- Persistent cookies: unlike session cookies, these cookies remain on the user's terminal for a pre-defined period of time, even if the user closes the browser.
As mentioned above, cookies can also be of different types depending on the domain to which they belong. In this respect, the cookies that may be deposited on the user's browser when visiting the Addingwell website may be:
- Internal cookies, also known as "first party cookies": these are cookies created and deposited by the website (more precisely by its domain) visited by the user, and/or
- Third party cookies: these are cookies created and stored by a third party separate from the website the user is visiting.
Finally, cookies can be classified according to their usefulness:
- Strictly necessary cookies (required): these are cookies that are necessary for the operation of the site and they enable browsing or the use of the site's services and functions (session identifier, authentication, security, multimedia content player, balancing, language or preferences, etc.). Cookies enabling the implementation of the cookie deposit consent tool, for example, constitute strictly necessary cookies according to the recommendations of the CNIL. In view of their strictly necessary nature, these cookies do not require prior consent from the user as they are exempt from consent.
- Functional cookies (content): these cookies are not essential to the proper functioning of the site but make it easier to use the website. They make it possible, for example, to maintain parameters from one page to another, to monitor sessions or to carry out performance tests on the site (A/B tests).
- Statistical analysis cookies: these cookies collect information on the use of the site by visitors (for example, which are the most frequented pages of the site) and make it possible to improve its operation. These cookies make it possible, for example, to carry out internal analyses of the behaviour of users on the website, to detect the first session of a user's consultation of a page on the site and to link all of his or her interactions to a unique identifier for statistical analysis purposes. With some exceptions, these cookies may not be deposited without your prior consent.
- Advertising cookies: these are cookies used to understand your browsing habits and activities, and may be used to establish your consumption profile in order to offer you tailored advertising content. These cookies cannot be placed without your prior consent.
- Marketing cookies: these cookies allow us to carry out marketing analyses, in particular to track visits to the website's internet pages, to carry out traffic statistics, to retain the identity of a visitor who has submitted a form, to communicate with a user who has previously visited our website, to record and track conversions or to record the times of visits to the website. These cookies cannot be deposited without your prior consent.
- Anti-fraud cookies: these are cookies that read and filter visits from robots on the website.
Configuring cookies on our website via the Consent Management Platform
You can express your choices regarding whether or not cookies are deposited through the consent management platform, commonly referred to as a “CMP”, which will appear during your first visit. You can then withdraw your consent at any time by reconnecting to the CMP.
Please note that you can:
- Consent or refuse cookies based on their purpose;
- Object to the use of your data by recipients, either individually (recipient by recipient) or all at once, via this same CMP.
The choice you express is valid for a maximum duration of 6 months from the first deposit on the terminal device.
Please note: If you do not consent to the placement of cookies necessary for the functioning of the site, or if you delete them through a third-party tool, navigation and your experience on the site may be degraded.
Managing cookies on your browser
When browsing our website, if you do not wish to have cookies placed on your terminal, you can go to the bottom of the page at any time and click on the link entitled "My Consents" and click on "Disagree with all" and then click on "Save". You can also block cookies in your browser. Please note that in this case the blocking of cookies will be effective on all websites visited. To do this, please find the instructions for the different browsers below:
- on the Chrome browser
- on the Safari browser
- on the Firefox browser
- on the Edge browser
- on the Opera browser
Managing pixels and tracking links for the analysis and optimization of our email communications.
We use techniques called pixels, images, or tracking links. They are inserted into emails and used to know if and when you open our emails, to measure your interest in the topics covered, and, subject to your consent, to personalize or not our future communications based on your preferences. When the email is opened or following a click on a link within the email, these technical objects interact with databases, triggering navigation tracking.
Unlike other trackers, we cannot set their lifespan. They are present within the email and can only be removed by deleting the email.
What data is processed by pixels and tracking links?
- Technical data relating to the device you are using;
- Information related to the campaign through which our communications are sent;
- Information identifying your user account;
- Information on clicks made within the emails (measuring your interest).
What are pixels or tracking links used for?
Pixels and tracking links allow us, subject to your consent, to:
- Build user profiles based on your interests to tailor our content;
- Analyze the email open rate to measure and optimize the performance of our communications (in particular by adjusting the frequency of our sends and the communication channel upward or downward);
- Measure your email open rate;
- Detect and analyze suspected fraud.
They are exempt from consent when they relate to emails requested by users, or are linked to a service requested by users, and when they are used to:
- Secure authentication to your account;
- Demonstrate compliance with our obligations regarding the transmission of information;
- Assess and improve the deliverability of our campaigns by adjusting the frequency and channel of our communications.
How can I give or withdraw my consent?
Communications exempt from pixel consent may or may not contain pixels depending on our needs.
At the same time, your consent to non-exempt pixels and to the use of tracking links allowing us to track your browsing from our emails is collected when you create your account. It is expressed through a positive, unambiguous, and informed act, in connection with marketing communication purposes.
If the data processed by pixels and tracking links is shared with a third party, specific, unambiguous, and informed consent is requested.
You may withdraw this consent at any time via:
- the links in the footer of each of our emails;
- the Addingwell by Didomi Preference Center by clicking here.
If you have declined to consent, or after a sufficient period of time to avoid contacting you unnecessarily, we may ask you again whether you consent to these processing activities.
For any further questions, you can contact our Data Protection Officer at: dpo@addingwell.com.
[1] Article 82 of the Loi Informatique et Libertés, which transposes Article 5 (3) of Directive 2002/58/EC, known as "e-privacy", into French law.