Log in Start free trial

Customer stories

Read about the experience of Addingwell customers and learn how Addingwell makes server-side tagging simple.

Addingwell will transform the way you work

Collect 2 data out of 3... Or how to respect and serve a very « lifestyle » audience.

With Addingwell we benefit from a proactive support, which is not unrelated to our performance. We don't have to wait until we have a problem to call on them. The team contacts us spontaneously to provide us with information and advice.
Hassen Hammeche, Web analyst

Read full story

Les georgettes - Altesse - Success story

Our customers say it best

“Addingwell has allowed us to significantly improve the gathering of our data. The solution is developing quickly and in the right direction. Supported by a top-notch team of experts.”Yohann Boua, SEA Expert

GA4Facebook CAPITikTok CAPIBypass Adblocks

“Addingwell is for me the perfect solution to set up a server-side tracking without having to venture into complex server configurations. It is for me a partner of choice who will accompany you throughout your project of setting up a tracking server-side and who will save you a lot of time.”Alexandre Chanteloup, Trafic Manager

GA4Facebook CAPIGoogle Ads

“With Addingwell we benefit from a proactive support, which is not unrelated to our performance. We don't have to wait until we have a problem to call on them. The team contacts us spontaneously to provide us with information and advice.”Hassen Hammeche, Web analyst

GA4Facebook CAPIGoogle AdsTikTok

“To anticipate the end of third-party cookies and prepare for our migration to GA4, we trusted Addingwell with the management of the GTM Server-Side project !”Jérémy Durand, Head of E-commerce Sales Development

GA4Facebook CAPIAffiliation

“Thanks to Addingwell, I installed GTM Server-Side with the proper infrastructure and configuration. Within minutes, everything is up and running! Addingwell answered all my questions and helped me get the most out of GTM at no extra cost.”Côme Filippi, Co-founder

GA4Facebook CAPI

“Addingwell is our preferred solution for tracking. The phased implementation and successful integration of Matomo in S2S allowed us to improve our tagging and secure our tracking. The team gained better autonomy in updating tags, ensuring the longevity of this project. The planned migration made it easier to adapt to the benefits of server-side, and the integration of Matomo allowed for the capture of all events, beyond just tracking page views.”Nicolas Miachon, Digital Marketing Director

GA4MatomoGoogle AdsTik TokFacebook CAPiBypass Adblocks

BUT (4).png

“In a GDPR context, we needed to have total control over the data sent to third-party tools while improving the user experience. Addingwell has been able to address these issues.”Sonia Dahech, Directrice CRM, trafic et Data

ProxyficationGA4Facebook CAPIBypass Adblocks

“The Addingwell team was responsive and efficient, implementing the server-to-server in less than a week !”Christelle Bashara, Traffic Manager

GA4Facebook CAPITikTok CAPIGoogle AdsBypass Adblocks

“I particularly appreciate Addingwell's support for both our integrator partner and us. In a simple way, Addingwell explained the stakes and the functioning of Server-Side Tracking. From our first exchanges, it was much clearer, thanks to their pedagogical approach.”Clémence Joly, Head of Acquisition Europe

GA4Facebook CAPIUniversal AnalyticsPinterest CAPIBypass AdblocksGoogle Ads

Nutrition Santé.png

“We wanted, like many, to anticipate the end of third-party cookies by implementing a Server-Side GTM as early as 2022. Addingwell established itself as the best partner due to its positioning and ease of implementation.”Yan Birre, CRM and consumer data manager

GA4Google AdsFacebook CAPI

“With the upcoming holiday season, we felt the urgency to align with the latest GDPR requirements while effectively preparing our year-end strategy. In this context, we opted for a rapid transition to Server-Side Tracking with Addingwell. We fully rely on them to integrate key solutions such as Meta Capi, Google Ads, GA4, etc. Transitioning to Server-Side was a smooth and quick process, thanks to the responsiveness and expertise of their teams.”Julien Buffa, E-commerce Manager

Facebook CAPIGA4Google AdsBypass AdblocksSafari 16.4 resilient

“When we embarked on our tracking project with Addingwell, our primary goal was to ensure reliable tracking in the absence of an existing dataLayer. By choosing Addingwell for the implementation of server-side tracking, we not only successfully integrated data into key tools such as GA4, Google Ads, and Meta, but we also significantly improved and stabilized our data collection process. This approach has also prepared us for the post-cookie era, a crucial element in maintaining our effectiveness. Thanks to Addingwell, we experienced a smooth and successful transition to Server-Side Tracking.”Benjamin Wu-Tiu-Yen, E-commerce and digital marketing manager

GA4Google AdsFacebook CAPIBypass Adblocks

Almé Paris.png

“Faced with the imminent disappearance of third-party cookies, Almé's quest for an effective solution led us to Addingwell. Highly recommended by various agencies, Addingwell quickly proved to be a crucial growth driver. This collaboration enabled swift implementation and significant enhancement of our user tracking. Since integrating Addingwell's Server-Side solution, we've seen over a 40% increase in data collected on Meta, amplifying our efficiency across all acquisition channels. This advancement has not only fueled strong revenue growth for our projected 2023 earnings but has also firmly positioned Almé for a cookieless future.”Bastien Rouire, Expert Acquisition & E-Store Manager

GA4Pinterest CAPIFacebook CAPITik Tok CAPIGoogle AdsSafari 16.4 resilientBypass Adblocks

Vente Unique (1).png

“Facing the imminent end of third-party cookies and the need to preserve the performance of our main acquisition channels, we sought a robust solution. The implementation of Server-Side Tracking by Addingwell to power GA4, Meta CAPI, and Pinterest, while bypassing ad blockers and adapting to Safari 16.4, proved to be essential. This initiative reaffirmed our choice of Addingwell as the ideal partner. Not only did this solution simplify a complex area for our IT department, but it also strengthened our capabilities in a post-cookie context, ensuring a notable improvement in our acquisition efficiency.” Gregory Schurgast, Chief Information Officer

GA4Google AdsPinterest CAPIBypass AdblocksFacebook CAPI

350+ happy companies

ACCOR (3).png

YVES ROCHER (7).png

BUT (4).png

ENGIE (6).png

ORANGE BANK (6).png

JACQUEMUS (3).png

VOYAGE PRIVE (6).png

LETUDIANT (5).png

MICROMANIA (10).png

Ready to dive in?
Start your free trial today

Take the easy step to Google tag manager server-side by using Addingwell for your tagging server.

Sign up for free Book a demo

App screenshot

App screenshot