Supercharge Your Shopify Analytics:
Unlocking World-Class GA4 Data & Paid Media Performance

In today’s privacy-first landscape, marketing leaders can no longer afford to rely on incomplete or fragmented data. To scale profitably across Meta, Google Ads and TikTok, ecommerce teams need accurate, actionable insights — powered by clean, structured data. This exclusive session brings together Duga Digital, a performance marketing agency, and Addingwell, all-in-one server-side platform. Over 45 minutes, they’ll share the foundations of a high-performance tracking setup for Shopify merchants — combining GA4, server-side GTM, and Google Cloud for maximum impact.

• How to structure your GA4 implementation to capture business-critical ecommerce data
• The role of Addingwell’s Shopify app and managed sGTM in ensuring data reliability
• How better data translates into stronger attribution and improved ROAS across paid channels

Speakers

Dan is the founder and face of Duga Digital. Having run digital analytics departments for Hastings Direct, TUI Group, Brainlabs and Secret Escapes he’s been around the industry for 15+ years. With a keen eye for technical implementation opportunities and commercial acumen to build meaningful value into businesses, Dan has developed partnerships and client relationships securely on revenue generating foundations.

Doug is Analytics Director at Duga Digital. With almost 30 years experience in the data and technology field, his mission is “to inform and to engage”. Doug’s passions are data strategy, privacy, and ethics – these pillars are integral to responsible data collection and activation. Being able to perform anywhere from pitch to BAU, Doug can mix it with engineers or speak “boardroom” as a second language with C-Levels. You can always expect deep, practical, technical insight that you can takeaway, and act on immediately, and it’ll be fun!

James is the UK Head of Sales at Addingwell, with over 12 years of experience helping brands address everyday business challenges through technology.Combining a technical mindset with commercial acumen, James works closely with marketing and e-commerce teams to unlock the full potential of customer data. In today’s landscape, where data is fundamental to decision-making across entire organisations, he supports brands implement scalable, privacy-first tracking infrastructures that drive better attribution, smarter decisions, and long-term growth.