You did everything right.
Meta just couldn't see it.
Your pixel is installed correctly, your ads are running, yet your Meta ROAS keeps declining. Ad blockers, Apple's ITP, and Firefox are silently dropping events before they ever reach Meta. It's time to move to Conversion API and server-side tracking.
Trusted by + 1000 companies
What's happening to your data?
You've been here before.
A customer finds your store through an Instagram ad, spends twelve minutes browsing, adds two items to the cart, and checks out, but nothing shows up in Events Manager.
Why?
• Safari ITP blocks all third-party cookies by default, like Firefox, Brave, and Edge.
• Ad blockers intercept browser scripts before they ever reach Meta
• Firefox blocks third-party trackers by default, for everyone
And the list goes on…
Without the full picture, you keep optimizing a number that was never real. Until now…
Addingwell takes Meta tracking out of the browser
Addingwell runs a managed server between your website and Meta.
When a customer converts, the event travels from your site to Addingwell's server, and from there, directly to Meta's Conversions API.
Server to server. No browser involved.
The conversion gets logged. Meta gets the signal. The algorithm learns. Now your ROAS reflects reality.
Recover lost conversions with Addingwell
Transparent, Scalable Pricing
Server-side infrastructure shouldn’t require a custom enterprise contract. Addingwell pricing is based on the number of requests processed so you scale as your tracking scales.
What happens after migration
Here’s what are clients typically see:
When platforms receive better signals, bidding improves.
When attribution improves, decisions improve.
When data improves, budgets scale.
Transparent infrastructure. Backed by Didomi.
Server-side tagging gives you control over:
Addingwell manages the hosting and monitoring. You keep full control.
And now, as part of Didomi, a global leader in consent and privacy infrastructure, the foundation is stronger than ever.
Your conversions were real.
Now Meta will know it too.
One in three of your checkouts never reached Meta. Addingwell closes that gap, starting today.
