Why Addingwell?

Why Addingwell is the best provider for your tagging servers?

Tagging servers that you can rely on

GTM server-side can be a powerful tool. Having a high quality infrastructure is key to taking advantage of its potential. Otherwise, it would be a waste.

A multizone infrastructure

At Addingwell, each tagging server consists of an infrastructure of multiple servers located in different regions of the world and connected to a private network. It means that every request sent by your users is routed through Google's highly reliable, low-latency, and perfectly provisioned global network to the nearest server.

A global CDN

If you use GTM server-side, you can imagine delivering your JavaScript files via your tagging server. Indeed, it will allow you to be more resistant to ad-blocking software. But don't do it without a solid infrastructure. At Addingwell, we allow you to do it behind a CDN (content delivery network). This way, every version of your file is replicated in over 100 locations around the world to be delivered.

Cristal clear monitoring

To monitor and control the uptime of your infrastructure and its response time, a measurement is made every minute from 6 areas in the world: Belgium, Brazil, USA (Iowa, Oregon, Virginia), and Singapore. The results of these measurements are directly accessible to you from the Addingwell dashboard so that everything is self-explanatory.

With Addingwell, you don't need to worry about the server infrastructure. Your tagging server is as fast as possible and scales in real-time from the moment you go live.

Response time vs standard setup

Belgium, Europe
27msvs 405ms
Iowa, North America
29msvs 29ms
São Paulo, South America
164msvs 393ms
Singapore, APAC
231msvs 762ms
Virginia, North America
60msvs 138ms
Oregon, North America
66msvs 172ms

Measured on November 10, 2021. Response time between a standard Addingwell installation and a standard GTM server-side installation.

The best tools-box to monitor all the topics

Because without measurement, there can be no performance. We offer you all the monitoring services you need to be sure that everything is in place.

Make sure each tag is executed only under the appropriate conditions.

When your incoming requests arrive on a client, they trigger one or more tags. We measure and give you back each tag and the context in which it happened.

Addingwell Tags

Ensure that the data you send is of high quality.

Because return on investment depends on the quality of your data, we monitor it and let you know if there are any problems.

Addingwell - Data Monitoring

Ensure that your set-up allow cookies to be stored over time.

Maintaining cookies over time is one of the huge advantages of server-side GTM. You can see how it works and measure results.

Addingwell - Cookie Monitoring

Top-notch support

Even the most talented people need help sometimes, quickly and without checking the terms of their contract. At Addingwell, you'll never have to pay extra for quality support. We're always here to help, whether it's via email, chat, or a one-on-one call.

Thanks to Addingwell, I installed GTM Server-Side with the suitable servers and the fitting configuration. Within minutes, everything is up and running! Addingwell answered all my questions and helped me get the most out of GTM at no extra cost.


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Take the easy step to Google tag manager server-side by using Addingwell for your tagging server.

App screenshot