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Facing the imminent disappearance of third-party cookies, Almé’s quest for an effective solution led us to Addingwell. Highly recommended by various agencies, Addingwell quickly proved to be a crucial growth driver. This collaboration enabled rapid implementation and a significant improvement in user tracking. Since integrating Addingwell's Server-Side solution, we have observed a 40% increase in data collected on Meta, amplifying our efficiency across all acquisition channels. This advancement not only doubled our projected revenue for 2023 but also solidly positioned Almé for a cookie-free future.
The Challenge
In a context marked by the disappearance of third-party cookies and restrictions imposed by browsers, Almé Paris, a French inclusive clothing brand celebrating women from size 36 to 54, had to rethink its data collection strategy.
The main challenges were:
- Maintaining effective and reliable data collection, despite the growing use of adblockers and e-privacy regulations.
- Providing sufficient data to Meta’s algorithm to optimize campaign personalization and efficiency.
- Navigating a complex environment while maintaining strong performance on key acquisition channels (SEA and Meta).
Solution
To address these challenges, Almé Paris partnered with Addingwell to implement a robust and compliant Server-Side Tracking solution.
With a multi-zone infrastructure offering 99.95% uptime and premium support, Addingwell ensured continuous performance and personalized assistance. By facilitating the integration of Google Tag Manager Server-Side while complying with GDPR requirements, Addingwell enabled Almé Paris to manage its data with simplicity and full compliance.
Results
Conclusion
The collaboration between Almé Paris and Addingwell demonstrates that Server-Side Tracking is not only a response to regulatory and technological challenges but also a strategic lever for optimizing marketing performance. Almé Paris proves that adapting to digital evolutions can transform constraints into opportunities.
