SUBJECTS
Margin-Based Management
Optimizing Profitability with Server-Side: The Case of Margin-Based Management
Online
October 23, 2024
46:57
Participants
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Romain Baert
CEO at Addingwell
Julien Mante
Senior Manager Tracking at M13H
Alice Lefrand
Manager Data Analytics at M13H
Partners
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Event Details
As third-party cookies phase out and browser restrictions make data collection more challenging, Server-Side Tracking emerges as a crucial solution. It allows businesses to collect reliable data and improve marketing performance.
In this webinar, co-hosted by Addingwell and M13H, discover how Server-Side Tracking can help you.
Agenda
- The State of Tracking:
- Understand the impact of third-party cookie deprecation and browser restrictions.
- The Advantages of Server-Side Tracking:
- Reliable and compliant data collection for better-performing campaigns.
- Focus on Margin-Based Management:
- Learn how this approach helps maximize the profitability of your marketing efforts.
- Case Studies:
- Real-world examples of margin-driven strategies powered by Server-Side Tracking.
Explore
our FAQ
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Contact our customer support team.
Do you provide a trial period ?
Instead of a typical trial period, we offer a free plan with up to 100,000 requests. Use it to explore our product and understand your request consumption.
What happens when I reach the limit of my monthly plan ?
Additional requests are calculated at the end of the billing cycle and included in the invoice.
What payment methods are accepted ?
For the Pay as you go plan, we accept payments via SEPA Direct Debit and credit cards. Any other payment methods are exclusively for the Enterprise plan.
Do you offer plans for very high request volumes ?
Absolutely! Contact us to discuss.
Are unused requests carried over to the next month ?
No. If you are below your plan at the end of the billing period, unused requests will not be carried over to the next month.
What is considered a request ?
We only count incoming requests sent to your Google Tag Manager container. This includes downloads of scripts like gtm.js, analytics.js, gtag.js, but not outgoing requests. For example, when your website sends a request to your Google Tag Manager container, which will then be routed to Google Analytics, Facebook Capi, your BigQuery, and TikTok's Event API. In this example, you will only pay for one request.
What if I want to upgrade my plan ?
You can upgrade your plan at any time from your dashboard. Changes will take effect immediately and your billing will be adjusted accordingly.
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