The Successful Transition of I-Run to Server-Side Tracking with Addingwell

Online
January 28, 2025
31:48
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Speakers
Romain Baert
CEO at Addingwell
Celya Marnay
Digital Marketing Direction in I-run
SUBJECTS
GTM Server-Side
Partners
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Event Details

In a world where cookies are disappearing and tracking accuracy is more crucial than ever, I-Run took the leap and successfully transitioned to Server-Side Tracking with Addingwell.

Agenda

  • How I-Run overcame major technical and legal tracking challenges
  • The real impact on data collection, media performance, and conversion rates
  • Exclusive insights on optimizing your tracking strategy for a cookieless future
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The Successful Transition of I-Run to Server-Side Tracking with Addingwell