.png)
Ready to optimize your tracking performance ?
Challenge
Würth Modyf, a professional workwear expert, operates in a highly competitive sector where every conversion matters. Since 2019, the company has been working with Ad’s up Consulting to enhance the efficiency of its Meta Ads campaigns.
The objective was clear:
- Improve annual campaign performance by fully leveraging available data.
- Boost e-commerce conversions through precise tracking of key events.
To achieve this, Würth Modyf sought to integrate Facebook CAPI to enhance data collection and maximize the impact of its campaigns on Facebook and Instagram.
Solution
To address this challenge, Ad’s up Consulting partnered with Addingwell to deploy a Server-Side tracking solution via Facebook CAPI, enabling precise e-commerce event tracking.
- Implementation of Facebook CAPI via Addingwell: The integration of Facebook CAPI enabled the tracking of critical events such as Page View, Content View, Add-to-Cart, Initiated Checkout, and Purchase. This approach enhanced data quality and improved conversion attribution.
- Optimization of Advertising Campaigns: Using an advanced structure and precise audience targeting, Meta Ads campaigns were optimized to deliver maximum impact, fully leveraging the data collected through CAPI.
- Simplified Management with Addingwell: The integration via the Addingwell platform ensured a transparent and efficient process, enabling a smooth transition and immediate improvement in advertising performance.
Results
Conclusion
By integrating Facebook CAPI via Addingwell, Würth Modyf significantly improved its advertising performance on Meta Ads. With a 47% increase in add-to-cart rate, 17% increase in initiated checkouts, and 11% increase in sales, the company demonstrated that advanced tracking is a key lever for maximizing e-commerce conversions.
