Collect 2 data out of 3... Or how to respect and serve a very « lifestyle » audience.
By downloading the case, you will discover how Les Georgettes By Altesse anticipated the end of cookies and the consequent loss of data by migrating to GTM Server-Side.
You will also identify :
- The first benefits measured by the teams
- How did the Addingwell platform convince Les Georgettes and help to simplify the implementation?
- What are the first Uses Cases that have been deployed?
“Today, almost all of our channels are server-side and performance is consistent between our CSM and tracking data. Most importantly, we have recovered a good third of the data that was lost. Before server-side we had a 60% loss, which we have reduced to 28%.”