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NextMomentum helps us gain greater clarity and confidence in our marketing data. Addingwell’s server-side product made the setup faster and simpler. The integration was quick, seamless, and immediately improved our campaign performance. It’s great to finally have reliable insights we can act on.
Challenge
- Improve data tracking quality across key platforms (especially Meta and Google Ads)
- Bypass limitations from browsers like Safari and ad blockers
- Increase the ROI of acquisition campaigns
- Reduce gaps between analytics data and business reality
Solution
With BrewDog’s internal dev team’s support, NextMomentum cleaned up the client-side setup in GTM and deployed a GTM server-side container hosted on Addingwell’s fully managed infrastructure. The setup was up and running in just a few days, with zero DevOps burden for the internal teams.
Thanks to Addingwell and NextMomentum, BrewDog now benefits from:
- A robust and GDPR-compliant tracking setup
- Direct integration with major conversion APIs (Google, Meta, etc.)
- Advanced monitoring tools (Tag Health, Data Monitoring, Cookie Audits)
And of course, Addingwell’s premium support, responsive, expert, and human.
Results
Conclusion
In a digital landscape where browser restrictions and privacy regulations continue to disrupt traditional tracking methods, BrewDog took a bold step forward. With the strategic guidance and implementation of NextMomentum and the reliability of Addingwell’s server-side platform, they gained back control over their data and transformed it into performance.
This case demonstrates how accurate, privacy-compliant tracking isn’t just a technical upgrade, it’s a growth lever. For brands like BrewDog, where every campaign counts, the combination of server-side precision and expert support makes all the difference.
Whether you're an agency looking to deliver more value to your clients, or a brand seeking to maximise data integrity and campaign ROI, Addingwell is your partner to make server-side tracking work the right way.
Addingwell allows us to bring best-in-class server-side tracking to our clients, without the overhead. For BrewDog, having accurate and reliable data was key and this project delivered. We were able to implement a durable, high-performing setup that has a real impact on acquisition.
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