Server-side tagging guides
Learn everything you need to know about server-side tagging, directly from industry experts.
Download our beginner checklist to learn the basics of server-side tracking and start implementing it.
Simon Camus, Technical Support Engineer at Addingwell by Didomi, explains how server-side tracking improves conversion accuracy for OpenAI Ads.
We sat down with Dan Truman, Managing Director at Duga Digital, to discuss working with enterprise clients, analytics ownership, and why he believes marketing ethics may be a myth.
Learn how California's Invasion of Privacy Act (CIPA) affects websites, and how server-side tagging can help businesses reduce their risk.
Sam Spira sits down with Oliver Norman, Co-CEO at IN Digital, to discuss running an agency today, data ownership, and the risks of agentic AI for brands.
sGTM specialist Lucas Rollin provides a comprehensive guide to understanding and configuring Server-side Google Tag Manager (sGTM).
James Ensor sits down with Greg Stark to discuss turning consent into value exchange, server-side tracking myths, and agentic commerce.
Ad blockers hide up to 25% of your analytics data. James Ensor explains how server-side tagging recovers it while staying consent-compliant.
Olivia Sabbagh, digital analyst and server-side tracking expert, introduces three levels of server-side maturity to help you maximize your tagging setup.
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Seán Keown, Analytics Lead at Hookflash, breaks down how to send Shopify offline sales data to Meta Ads via sGTM to improve the accuracy of your online ad campaigns and in-store reporting.
Duga Digital's Doug Hall breaks down the Data Manager API use cases his team ships most, and the decisions that matter before you build.
Vlad Popovici, Senior Performance Marketing & SEO Manager at Didomi, explains how Meta CAPI recovers the conversions your pixel is missing and why server-side tracking is no longer optional.
GTG and server-side GTM solve different problems. Learn what each one does, where GTG falls short, and which setup fits your stack.
Sam Wright, founder of Blink SEO, argues organic search revenue is consistently underreported in GA4 for large Shopify stores and explains exactly why.
Digital marketing is evolving, and customer journeys are increasingly hybrid, combining online and offline channels. How can you optimize campaign profitability when many conversions are offline?
Learn how Maisons du Monde optimized its ad campaigns with margin-based bidding. Download our free white paper now.
