.webp)
.webp)
Ready to optimize your tracking performance ?
Challenge
La Revue du Praticien, an essential resource for healthcare professionals, offers specialized content accessible exclusively to its subscribers through a Paywall tool that is critical to its business model.
However, the growing use of adblockers compromised the Paywall’s reliability, allowing non-subscribers to access premium content for free. This challenge directly threatened:
- The site’s profitability, with potential revenue losses from subscriptions.
- The protection of exclusive content, crucial to maintaining the platform’s added value.
- Technical performance, as scripts were blocked by adblockers.
Solution
To address this challenge, La Revue du Praticien partnered with Addingwell to implement an innovative solution based on Server-Side Tracking.
1. GTM Proxyfication to Bypass Adblockers: The GTM script was hosted in first-party mode, with a customized file (renamed gtm.js), making the script invisible to most adblockers.
2. Server-Side Integration of Poool for the Paywall: The Poool tool, essential for protecting premium content, was integrated in Server-Side mode. This approach bypassed aggressive adblockers while reducing the number of scripts loaded on the user's browser, thus optimizing site performance.
3. Advanced Technical Support from Addingwell: With Addingwell’s CDN technology, the migration of scripts to Server-Side was executed smoothly and efficiently, ensuring a seamless transition without any interruptions.
Results
Conclusion
The migration to a Server-Side approach enabled La Revue du Praticien to strengthen the protection of its premium content, enhance user engagement, and increase conversions. This success demonstrates that, when facing challenges like adblockers, robust technical solutions such as those offered by Addingwell can turn obstacles into strategic opportunities.
.png)
