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Ready to optimize your tracking performance ?
Challenge
Sandaya, a leading player in the outdoor hospitality industry, aimed to maximize its marketing performance while ensuring an optimal user experience before the busy summer season.
The main objectives were:
- Prioritize strategic tags, starting with GA4, followed by key marketing platforms such as Meta.
- Improve Web Core Vitals, crucial for smooth navigation and enhanced SEO.
- Ensure resilient data collection, particularly against restrictions imposed by ITP (Intelligent Tracking Prevention).
Solution
To address this challenge, Sandaya leveraged the expert guidance of Yuri & Neil and the advanced technology of Addingwell to implement a comprehensive Server-Side Tracking solution.
1. Tailored Strategic Support from Yuri & Neil: The Yuri & Neil team guided Sandaya in prioritizing key platforms: GA4 was integrated first to establish a solid analytical foundation, followed by strategic marketing platforms like Meta. By adopting a phased approach, they facilitated the transition with the implementation of dual collection (Client-Side and Server-Side) to ensure optimal data accuracy.
2. Robust Technology with Addingwell: Addingwell provided a script proxyfication infrastructure, making data collected via Server-Side Tracking resilient to restrictions imposed by browsers like Safari (ITP). This technology enabled reliable and compliant data collection, essential for optimizing both marketing and technical performance.
3. Rigorous Performance Monitoring: In collaboration with Yuri & Neil, advanced monitoring of key metrics (ROAS, Web Core Vitals) was implemented. This monitoring allowed the team to quickly validate the solution’s benefits and identify optimization opportunities to maximize results from the very first phase.
Results
Conclusion
Thanks to the collaboration between Yuri & Neil for strategic support and Addingwell for robust technology, Sandaya successfully tackled the challenges of high-performing data collection and improved web performance. With increased ROAS, faster navigation, and optimized Web Core Vitals, Sandaya demonstrates that Server-Side Tracking is not just a marketing tool but also a key driver for delivering a quality user experience and ensuring sustainable growth.
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