Server-side tracking beginner checklist: Get started with your server-side implementation
Download our beginner checklist to learn the basics of server-side tracking and start implementing it.
Amidst drastic changes in our digital habits, increase of ad blocker use, tightening of browser restrictions, and the emergence of new regulatory requirements, server-side tracking has become critical for organizations looking to ensure they retain governance over their data, while maintaining the highest quality of data available.
Brands are investing heavily in AI, CDPs, personalisation and ad platforms. In that context, server-side tagging has become a must-have for organisations looking to make data quality and governance a business priority to ensure the ROI of these channels.
- James Ensor, Global lead - Server-side at Didomi
But where to start? We put together a beginner checklist breaking down what server-side tracking is, how it differs from client-side tracking, what are its benefits, and laying down a clear process on how to get started.
Server-side tracking with a trusted partner and solution
Server-side Google Tag Manager (sGTM) is an open standard which you can tackle on your own, but this approach will leave you owning the server infrastructure, the ongoing maintenance, and managing all the blind spots including concerning consent management.
This guide gives you an honest look at what Addingwell and Didomi offer, and will help you determine which approach is the best for you.
Download this white paper to:
- Learn why client-side is failing, and how server-side tracking can help you recover your data capabilities
- Discover a clear, five-step process to get started with your own implementation today
- Understand how Addingwell's privacy-first approach makes it an uniquely transparent option
- Get clear answers on the most common questions about server-side tracking
The author
