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Offline Sales : ba&sh’s Secret Weapon to maximize Media Performance

Digital marketing is evolving, and customer journeys are increasingly hybrid, combining online and offline channels. How can you optimize campaign profitability when many conversions are offline?

Engie Pro

ENGIE Pro strengthened the compliance and quality of its data collection while improving the performance of its digital acquisition, thanks to the implementation of a server-side tracking architecture with Addingwell, deployed in collaboration with Converteo.