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How to track offline conversions from online ads using Shopify and Meta

Seán Keown, Analytics Lead at Hookflash, breaks down how to send Shopify offline sales data to Meta Ads via sGTM to improve the accuracy of your online ad campaigns and in-store reporting.

Lunettes pour tous

Lunettes Pour Tous has strengthened the tracking of its offline conversions and improved the measurement of its acquisition campaigns’ performance thanks to the implementation of a server-side tracking architecture with Addingwell, deployed alongside our partner Coudac.