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SUBJECTS
GTM Server-Side
Data Collection: Why Server-Side Tracking Will Become Essential by 2026
Online
October 14, 2025
50:00
Speakers
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Romain Baert
CEO at Addingwell
Partners
Event Details
Between GDPR, the rise of AI, and evolving web browsers, client-side data collection has reached its technical and legal limits. Faced with these changes, marketing teams must rethink their data foundations to continue effectively driving performance while staying compliant.
Server-side tracking is no longer just a best practice, it has become a prerequisite for any sustainable and high-performing marketing strategy.
Martin Champetier, Head of Data at Wam Agency, and Romain Baert, Managing Director of Addingwell by Didomi, will reveal the keys to understanding and implementing this essential technology in an exclusive webinar.
Through concrete explanations and real-world use cases, discover how server-side tracking can transform your data quality, improve performance measurement, and strengthen the compliance of your marketing setup.
Agenda
- The current limitations of client-side data collection
- Why server-side tracking will become essential by 2026
- Implementation methods and best practices
- Use cases and measurable results
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