SUBJECTS
Facebook CAPI
The Blind Spot in Your ROI: How to Reveal the Real Impact of Your Offline Sales
Online
November 18, 2025
01:00
Speakers
.webp)
Romain Baert
CEO at Addingwell
.jpeg)
Xavier Suraud
Client Solutions Manager at META
.jpg)
Valentin Svahn
Lead Analytics & Conversion at Converteo
Partners
Event Details
Since the rise of digital, brands have sought to connect the physical and online worlds. While omnichannel strategies have become the norm, measuring their true impact remains a challenge for retailers. With Meta CAPI for Offline, this ambition becomes tangible, a solution that reconnects offline sales with digital performance.
Join our exclusive webinar and learn how to leverage Meta CAPI for Offline to improve measurement accuracy, campaign optimization, and marketing ROI.
Agenda
1. Understanding Meta CAPI for Offline – Presentation by Meta
Our Meta experts will explain the key principles and objectives of the Offline Conversions API:
- Why connect your offline sales data to Meta campaigns?
- How does it work in practice?
- What benefits have advertisers seen so far?
2. Getting Started Technically – with the Expertise of Converteo
Implementing Meta CAPI for Offline requires precision and technical guidance.
- Converteo will share best practices, key project steps, and lessons learned from client deployments.
3. The Importance of Server-Side Tracking – Real Use Cases with Addingwell
Discover how server-side tagging simplifies the implementation of Meta CAPI for Offline and improves data quality.
- We’ll review real-world client cases and the measurable benefits of a robust, compliant data infrastructure.
4. Q&A Session
Ask your questions live to our experts from Meta, Converteo, and Addingwell.
.jpg)
Explore
our FAQ
Can't find the answer you're looking for ?
Contact our customer support team.
Do you provide a trial period ?
Instead of a typical trial period, we offer a free plan with up to 100,000 requests. Use it to explore our product and understand your request consumption.
What happens when I reach the limit of my monthly plan ?
Additional requests are calculated at the end of the billing cycle and included in the invoice.
What payment methods are accepted ?
For the Pay as you go plan, we accept payments via SEPA Direct Debit and credit cards. Any other payment methods are exclusively for the Enterprise plan.
Do you offer plans for very high request volumes ?
Absolutely! Contact us to discuss.
Are unused requests carried over to the next month ?
No. If you are below your plan at the end of the billing period, unused requests will not be carried over to the next month.
What is considered a request ?
We only count incoming requests sent to your Google Tag Manager container. This includes downloads of scripts like gtm.js, analytics.js, gtag.js, but not outgoing requests. For example, when your website sends a request to your Google Tag Manager container, which will then be routed to Google Analytics, Facebook Capi, your BigQuery, and TikTok's Event API. In this example, you will only pay for one request.
What if I want to upgrade my plan ?
You can upgrade your plan at any time from your dashboard. Changes will take effect immediately and your billing will be adjusted accordingly.
Intuitive, Complete and Powerful.
Addingwell’s interface is designed to save you time and streamline your server management and tag debugging processes.
No credit card required
Registration to