ba&sh case study: driving performance with centralized and actionable data

With continuously rising media costs, fragmented customer journeys, and the growing limitations of client-side tracking, retailers must fundamentally rethink how they measure, analyze, and manage marketing performance.

For ba&sh, the choice was clear: build a robust, data-driven strategy capable of centralizing, securing, and activating data at every stage of marketing and business decision-making.

Supported by unnest and Addingwell by Didomi, the brand deployed a comprehensive methodology combining server-side tracking, omnichannel data, and advanced business KPIs to regain control over performance measurement and marketing arbitrations.

Join this exclusive webinar to discover ba&sh’s methodology in detail: the strategic choices, key implementation steps, and the tangible business impact on performance.

Context & challenges: why rethinking the data strategy is key

Our experts will set the scene by exploring the current retail landscape, marked by increasing pressure on performance, fragmented customer journeys and rising media costs. They will also address the impact of AI and the limitations of traditional measurement and data collection approaches.

Laying the foundations: ba&sh’s server-side data architecture

This session will focus on the key structural choices made by ba&sh to improve data reliability. Our experts will walk through the migration of analytics tools and tags to a server-side setup — a critical step in building a reliable, controlled and truly actionable data foundation.

Activating data to drive omnichannel performance

Our speakers will then share how this data foundation has been put into action to drive marketing performance. From online and offline CAPI activation to omnichannel media steering across Meta and Google, including margin-based insights and data centralization via Snowflake, this session will showcase how data supports smarter decision-making.

ba&sh’s data roadmap

Finally, our experts will look ahead to the next steps in ba&sh’s data journey. Increased data maturity and future use cases will be discussed, offering a glimpse into ongoing projects and how the brand is preparing for advanced data-driven applications.