How to Address Data Loss

Online
November 30, 2023
58:38
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Speakers
Romain Baert
CEO at Addingwell
Julien Lefranc
Web Analytics Team Leader at Yumens
SUBJECTS
Data
Partners

Event Details

In this webinar, Yumens and Addingwell will show you how Server-Side Tracking can not only compensate for data loss but also unlock new opportunities to maximize your marketing campaigns.

Agenda

  1. Third-Party Cookies: What’s the impact on your campaigns?
    • Strategies to feed your media platforms despite their disappearance.
  2. Introduction to Server-Side Tracking:
    • Definition, functionality, and key benefits for data collection.
  3. Case Studies and Success Stories:
    • Real-world examples where Server-Side Tracking boosted performance and ensured compliance.
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How to Address Data Loss