SUBJECTS
GTM Server-Side
Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance
Online
July 2, 2025
01:00
Speakers
James Ensor
Head of Sales UK at Addingwell
Gee Kullar
Chief Operation Officer at DataLeadr
Paul Ryazanov
Founder at Ecommerce Camp
Partners
Event Details
In a world where client-side tracking is losing ground due to browser privacy updates, iOS restrictions, and the end of third-party cookies, marketers are facing a major challenge: how to keep measuring and optimizing campaign performance without compromising on privacy or accuracy?
ECommerce Camp, DataLeadr, and Addingwell are teaming up for an exclusive webinar to help you future-proof your marketing strategy and ad performance.
From rebuilding your tracking stack with server-side GTM and Meta CAPI, to leveraging automation and AI for profit-driven optimization, we’ll explore how to turn better data into better decisions, and more profitable campaigns.
Through concrete examples and expert insights, discover how leading advertisers are combining accurate tracking and smart automation to eliminate budget waste, scale their impact, and stay ahead of the curve.
Agenda
- Why client-side tracking is broken — and how to fix it with server-side GTM, Meta CAPI, and GA4
- Step-by-step server-side implementation and setup tips
- How to optimise your product feed for maximum relevance and visibility
- How to build and scale a profit-based bidding strategy
- How to run A/B tests on your product feed and creative combinations
- Strategies to prevent budget waste across your ad accounts
- How to use AI-driven insights to dynamically adjust bidding, structure, and placements
- Case study: what changes when accurate tracking meets automated optimisation
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What happens when I reach the limit of my monthly plan ?
Additional requests are calculated at the end of the billing cycle and included in the invoice.
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For the Pay as you go plan, we accept payments via SEPA Direct Debit and credit cards. Any other payment methods are exclusively for the Enterprise plan.
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No. If you are below your plan at the end of the billing period, unused requests will not be carried over to the next month.
What is considered a request ?
We only count incoming requests sent to your Google Tag Manager container. This includes downloads of scripts like gtm.js, analytics.js, gtag.js, but not outgoing requests. For example, when your website sends a request to your Google Tag Manager container, which will then be routed to Google Analytics, Facebook Capi, your BigQuery, and TikTok's Event API. In this example, you will only pay for one request.
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