Introduction to GTM Server-Side and Live Demonstration

Online
August 25, 2022
41:38
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Speakers
Romain Baert
CEO at Addingwell
Romain Ammar
Senior Digital Analyst at Unnest
Nicolas Chollet
Marketing Technologist at Unnest
SUBJECTS
GTM Server-Side
Partners

Event Details

Server-side tracking is the future of digital measurement. However, many companies hesitate to adopt it due to misconceptions about its complexity. In this webinar, co-hosted by Addingwell and UnNest, we’ll simplify the process and show you how to get started with GTM Server-Side today.

Agenda

  1. Introduction:
    • Why switch to GTM Server-Side?
    • Current and future benefits of server-side tracking.
  2. Live Demonstration:
    • Deploy a server-side container with Addingwell.
    • Set up a GA4 tag.
    • Configure a Facebook CAPI tag.
    • Monitor and troubleshoot tags easily with Addingwell’s intuitive tools.
  3. Conclusion & Q&A:
    • Practical advice on transitioning to GTM Server-Side.
    • Answers to your questions about implementation, governance, and costs.

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Introduction to GTM Server-Side and Live Demonstration