SUBJECTS
GTM Server-Side
Introduction to GTM Server-Side and Live Demonstration
Online
August 25, 2022
41:38
Participants
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Romain Baert
CEO at Addingwell
Romain Ammar
Senior Digital Analyst at Unnest
Nicolas Chollet
Marketing Technologist at Unnest
Partners
Event Details
Server-side tracking is the future of digital measurement. However, many companies hesitate to adopt it due to misconceptions about its complexity. In this webinar, co-hosted by Addingwell and UnNest, we’ll simplify the process and show you how to get started with GTM Server-Side today.
Agenda
- Introduction:
- Why switch to GTM Server-Side?
- Current and future benefits of server-side tracking.
- Live Demonstration:
- Deploy a server-side container with Addingwell.
- Set up a GA4 tag.
- Configure a Facebook CAPI tag.
- Monitor and troubleshoot tags easily with Addingwell’s intuitive tools.
- Conclusion & Q&A:
- Practical advice on transitioning to GTM Server-Side.
- Answers to your questions about implementation, governance, and costs.
Explore
our FAQ
Can't find the answer you're looking for ?
Contact our customer support team.
Do you provide a trial period ?
Instead of a typical trial period, we offer a free plan with up to 100,000 requests. Use it to explore our product and understand your request consumption.
What happens when I reach the limit of my monthly plan ?
Additional requests are calculated at the end of the billing cycle and included in the invoice.
What payment methods are accepted ?
For the Pay as you go plan, we accept payments via SEPA Direct Debit and credit cards. Any other payment methods are exclusively for the Enterprise plan.
Do you offer plans for very high request volumes ?
Absolutely! Contact us to discuss.
Are unused requests carried over to the next month ?
No. If you are below your plan at the end of the billing period, unused requests will not be carried over to the next month.
What is considered a request ?
We only count incoming requests sent to your Google Tag Manager container. This includes downloads of scripts like gtm.js, analytics.js, gtag.js, but not outgoing requests. For example, when your website sends a request to your Google Tag Manager container, which will then be routed to Google Analytics, Facebook Capi, your BigQuery, and TikTok's Event API. In this example, you will only pay for one request.
What if I want to upgrade my plan ?
You can upgrade your plan at any time from your dashboard. Changes will take effect immediately and your billing will be adjusted accordingly.
Intuitive, complète et puissante.
Addingwell’s interface is designed to save you time and streamline your server management and tag debugging processes.
No credit card required
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