Maisons du Monde : Margin-based optimization

Digital marketing evolves quickly, with multitouch strategies and advanced algorithms. How can advertisers maximize the true profitability of every campaign in today’s complex landscape?

Whitepaper
23
min read

Gross margin: a key performance indicator‍

Gross margin rate is more than just a figure, it reveals the net profit generated by your campaigns after accounting for direct costs. This metric enables advertisers to:

  • Optimize their advertising budgets by focusing on the most profitable products and campaigns.
  • Adjust pricing strategies to maintain solid economic performance.
  • Ensure resilience against market fluctuations, guaranteeing stability and continuity even in uncertain times.

The role of server-side tracking

Server-side tracking is an essential solution for maximizing advertising performance by ensuring reliable and secure data collection and management. Unlike traditional browser-based tracking (client-side), this method shifts data collection to a server. It bypasses common obstacles such as ad blockers and browser restrictions, allowing advertisers to:

  • Access accurate and complete data, which is vital for refining campaigns and maximizing profitability.
  • Gain precise insights to optimize campaigns in real-time.
  • Enhance compliance with privacy regulations like GDPR.

Maisons du Monde : Margin-based optimization

Digital marketing evolves quickly, with multitouch strategies and advanced algorithms. How can advertisers maximize the true profitability of every campaign in today’s complex landscape?

Download

Case study: Maisons du Monde

Discover how Maisons du Monde, in collaboration with Arcane and Addingwell, integrated gross margin rate as a key signal for Google Ads bidding and implemented a data-driven strategy. This approach enabled Maisons du Monde to:

  • Boost revenue on high-margin products.
  • Lower acquisition costs through reliable data collection.
  • Improve campaign accuracy with a rigorous testing protocol.

Download this white paper to:

✔ Understand the current challenges of margin-based performance management and its impact on advertising success.
✔ Explore the tangible benefits of server-side tracking in an evolving digital landscape.
✔ Discover an inspiring success story that combines strategy, innovation, and measurable results.

Resources

Maisons du Monde : Margin-based optimization

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