SUBJECTS
Data
Consent mode, ga4 & server-side tag manager (sGTM): The Stack Every Digital Team Needs in Q4 and Beyond
Online
September 3, 2025
01:00
Speakers
James Ensor
Head of Sales UK at Addingwell
Laurent Werner
Senior Pre-Sales Manager at Didomi
Brendan Hayes
Senior Analytics Director at Jellyfish
Dillan Ramrattan
Analytics Director at Jellyfish
Partners
Event Details
The rise of privacy regulations and browser restrictions is reshaping the digital marketing landscape. Marketing, data, and tech teams are facing a major challenge: how can they continue to collect, activate, and leverage data in a privacy-first world?
To help you navigate this new era, Jellyfish, Addingwell, and Didomi are joining forces for an exclusive webinar focused on building a high-performing, compliant tech stack powered by the essential trio: Consent Mode, GA4, and Server-side GTM.
Agenda
- Activate consented data effectively across platforms
- Leverage Google Consent Mode for better data quality
- Identify and fix tracking gaps even when consent is collected
- Future-proof your stack with sGTM to handle privacy and browser changes
- Enrich GA4 and ad platforms with clean, consented, server-side data.
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No. If you are below your plan at the end of the billing period, unused requests will not be carried over to the next month.
What is considered a request ?
We only count incoming requests sent to your Google Tag Manager container. This includes downloads of scripts like gtm.js, analytics.js, gtag.js, but not outgoing requests. For example, when your website sends a request to your Google Tag Manager container, which will then be routed to Google Analytics, Facebook Capi, your BigQuery, and TikTok's Event API. In this example, you will only pay for one request.
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