SUBJECTS
Facebook CAPI
From Click to Conversion: Optimize Your Strategy and strengthen your alignment
Online
November 19, 2024
41:33
Participants
Laurent Bourgeois
Managing Director at JetPulp
Marine Dutrieux
Co-Founder & Director at Qweri
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Romain Baert
CEO at Addingwell
Romain Pradeau
Lead SMA & Acquisition at JetPulp
Déborah Renaux
Web Analytics Consultant at Qweri
Partners
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Event Details
Join Addingwell, JetPulp, and Qweri for an exclusive webinar that delves into the core strategies for achieving success in Facebook advertising. Learn how to reduce acquisition costs, improve your match rate with Facebook CAPI, and ensure GDPR compliance for your data.
With actionable insights and real-world case studies, this session will equip you with the tools and knowledge needed to optimize your campaigns and elevate your ad performance.
Agenda
- The State of Facebook Advertising in 2024: Insights into the latest trends and challenges.
- Maximizing Conversions: Actionable strategies to optimize your click-to-conversion path.
- Boosting Your Match Rate with Facebook CAPI: Practical tips to improve data quality and match rate accuracy.
- Ensuring GDPR Compliance: Best practices for secure and compliant data tracking.
- Real-World Case Studies: See how others have achieved success with these techniques.
Explore
our FAQ
Can't find the answer you're looking for ?
Contact our customer support team.
Do you provide a trial period ?
Instead of a typical trial period, we offer a free plan with up to 100,000 requests. Use it to explore our product and understand your request consumption.
What happens when I reach the limit of my monthly plan ?
Additional requests are calculated at the end of the billing cycle and included in the invoice.
What payment methods are accepted ?
For the Pay as you go plan, we accept payments via SEPA Direct Debit and credit cards. Any other payment methods are exclusively for the Enterprise plan.
Do you offer plans for very high request volumes ?
Absolutely! Contact us to discuss.
Are unused requests carried over to the next month ?
No. If you are below your plan at the end of the billing period, unused requests will not be carried over to the next month.
What is considered a request ?
We only count incoming requests sent to your Google Tag Manager container. This includes downloads of scripts like gtm.js, analytics.js, gtag.js, but not outgoing requests. For example, when your website sends a request to your Google Tag Manager container, which will then be routed to Google Analytics, Facebook Capi, your BigQuery, and TikTok's Event API. In this example, you will only pay for one request.
What if I want to upgrade my plan ?
You can upgrade your plan at any time from your dashboard. Changes will take effect immediately and your billing will be adjusted accordingly.
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