How To Scale Google & Meta Ads with Server-Side Tracking

Online
May 8, 2025
30 minutes
Speakers
James Ensor
Head of Sales UK at Addingwell
Wes Parker
Co-founder DemandMore

Event Details

Why are your Google & Meta campaigns losing effectiveness?
Because the amount of usable data has collapsed: blocked third-party cookies, adblockers, browser restrictions…

Yet, some brands are staying ahead with a more modern and robust approach to tracking: server-side tracking.

In this webinar, Addingwell and DemandMore will show you how to scale your Meta & Google Ads campaigns using enriched, reliable, and privacy-first tracking.

Agenda

  • How server-to-server tracking works
  • How to leverage the data to bid effectively
  • Case examples of the lift that server-side tracking can produce
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How To Scale Google & Meta Ads with Server-Side Tracking